Which of the Following Factors Has the Biggest Impact on Whether

question 71

Multiple Choice

Which of the following factors has the biggest impact on whether or not there will be a primacy or recency effect in persuasion?

• A) Time
• B) Source credibility
• C) Source likability
• D) Number of sides presented

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Definitions:

Self-serving Bias

A cognitive bias that involves perceiving oneself in an overly favorable manner or attributing success to internal factors and failures to external factors.

Cognitive Dissonance

A state of mental unease caused by possessing multiple conflicting beliefs, ideas, or values at the same time.

Dopamine-rich Circuits

Neural pathways in the brain that are densely populated with dopamine receptors, playing a key role in reward, pleasure, and addiction.

Passionate About

Having a strong feeling or enthusiasm for something or someone.