The Primary Difference Between the Models of Persuasion Proposed by Hovland

question 118

Multiple Choice

The primary difference between the models of persuasion proposed by Hovland and McGuire and that proposed by Greenwald is that Greenwald's model

• A) does not allow for central route processing.
• B) emphasizes the role of elaboration in producing persuasion.
• C) does not include reception as one of the information-processing steps in persuasion.
• D) proposes that memory of message content is the most important determinant of persuasion.

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Definitions:

Homeland Security

Homeland security refers to the concerted national effort to prevent terrorist attacks within a country, reduce a country's vulnerability to terrorism, and minimize the damage from attacks that do occur.

War on Terrorism

A global campaign launched by the United States in response to the September 11, 2001 terror attacks, aiming to eliminate international terrorism.

United States

A country located in North America consisting of 50 states and known for its significant influence on global politics, economy, and culture.

Basic Question

In economics, refers to fundamental queries about how to allocate scarce resources to satisfy human wants.