Which of the Following Statements Concerning the Use of Fear

question 105

Multiple Choice

Which of the following statements concerning the use of fear appeals is not supported by research?

• A) Fear appeals may motivate change by increasing the incentive to think carefully about the arguments in the message.
• B) Fear appeals are generally less effective than messages that do not provoke fear.
• C) Fear appeals are most effective when they include specific information on how to avoid the threat.
• D) Fear arousal may reduce the ability of already fearful message recipients to carefully process a message.

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Definitions:

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Scatterplot

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The process or technique of determining a path or drawing a line between multiple points in a space.

Option

In finance, it refers to a contract which gives the buyer the right, but not the obligation, to buy or sell an underlying asset at a specified price on or before a specified date.