Clara Calls Potential Research Participants and Asks If They Would

question 35

Multiple Choice

Clara calls potential research participants and asks if they would be willing to give blood. Once they have agreed to donate blood, she informs them that their donation is scheduled at 7:00 in the morning on a Saturday. Though most participants are not happy to hear this information, almost all of them do show up for the blood donation appointment. Clara has taken advantage of

• A) lowballing.
• B) the foot-in-the-door technique.
• C) the door-in-the-face technique.
• D) psychological reactance.

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Definitions:

Output

The complete sum of outputs, whether goods or services, created by an enterprise, industry, or economic entity.

Marginal Revenue

The revenue enhancement a company experiences by selling another unit of a product or service.

Total Revenue

The total amount of money received by a firm from sales of its products or services, calculated as the quantity sold times the price per unit.

MC < MR

A condition in economic theory where marginal cost is less than marginal revenue, suggesting that increasing production would be profitable.