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How Is Normative Influence Different from Informational Influence

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How is normative influence different from informational influence?


Definitions:

Discount Rate

A rate used to determine the present value of future cash flows, reflecting the time value of money and risk of the cash flows.

Profitability Index

A calculation that determines the relative profitability of an investment, indicating the value created per unit of investment.

Cash Inflows

Funds that enter a business, resulting from sales, financing, or investment returns, contributing to the company's cash balance.

Payback

the period of time required for an investment to generate funds to recover its initial outlay.

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