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Ken wants his managers to be better evaluators of his employees. Toward this end, he can do all of the following except
Customers
Individuals or entities that purchase goods or services from a business, forming the basis of its revenue and market success.
Managerial Quality
The effectiveness and capability of managers in leading and making decisions that contribute to the success of an organization.
Vision
A statement or idea about what the future looks like, often used by organizations to guide long-term planning and decision-making.
Marketplace Needs
are the requirements and desires of consumers in a particular market segment, which businesses seek to satisfy through the development and offering of products or services.
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