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The Literary Digest Tried to Predict the Outcome of the Presidential

question 16

Multiple Choice

The Literary Digest tried to predict the outcome of the presidential elections of 1936 by using a nonscientific poll and an unrepresentative sample. As a result, the pollsters forecast that Republican Alfred Landon would easily defeat Democratic incumbent FranklinD) Roosevelt. This is an example of _____.


Definitions:

Demographic Research

The study of populations based on factors such as age, race, sex, economic status, level of education, income level, and employment, among others.

High-end Tiles

Tiles that are premium in quality, design, and material, aimed at the luxury segment of the market.

Beachhead Market

An initial target market for a product or service, chosen strategically to establish a foothold before expanding to broader markets.

Early Adopters

Individuals or businesses who use or purchase new products, services, or technologies before the majority of others do.

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