Polling Firms Respond to the Difficulties of Obtaining a Body

question 14

Multiple Choice

Polling firms respond to the difficulties of obtaining a body of respondents that truly reflects the population at large by:

• A) sampling the responses of the target group.
• B) weighting the responses of various groups.
• C) randomly selecting the best responses.
• D) counting the number of positive responses.
• E) counting the number of negative responses.

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Definitions:

Product Differentiation

The approach of identifying unique aspects of a product or service to elevate its allure to a certain target demographic.

Long-Run Profitability

The sustained ability of a firm to generate profits over a prolonged period, taking into account both fixed and variable costs.

Informational Advertising

A type of advertising aimed at educating the public about the features, benefits, and functions of a product or service.

The Internet

A global network of computers and servers that communicates and shares information using standardized communication protocols.