Examlex
In a closed primary, voters can vote for a party's candidates regardless of whether they belong to the party.
Market Segmentation
Process of dividing a total market into several relatively homogeneous groups.
Consumer Behavior
Actions of ultimate consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.
Marketing
Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Offering
A product, service, or combination thereof that a company presents to its customers.
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