Examlex
Kierkegaard claimed that "truth is objectivity."
Line Extension
A strategy that involves introducing additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.
Category Extension
The strategy of using an established brand's name to enter a new product category or market segment, leveraging the brand's existing reputation and customer base.
Category Extension
The practice of expanding a brand or product line into new categories or markets, leveraging existing brand equity to introduce new offerings.
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