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Briefly explain the gender differences in play.
Dynamically Continuous Innovation
A type of innovation that has a moderate impact on existing consumer habits and behavior, requiring some learning or change.
Discontinuous Innovation
A type of innovation that creates a significant change in the way a market operates, often by introducing a new product or service that creates a new market.
Continuous Innovation
Gradual improvements or minor changes in products or processes that aim to sustain or enhance market competitiveness.
Market Modification
Strategies businesses use to alter the perception or structure of a market to expand the potential customer base, which may include creating new use cases for products or targeting new demographics.
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