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Strategic Planning
A systematic process for envisioning a desired future and translating this vision into broadly defined goals and a sequence of steps to achieve them.
Marketing Strategy
A comprehensive plan formulated to achieve a company’s marketing goals through specific campaign activities and channels.
Promotional Mix
The combination of marketing tools and strategies used to promote a product or service to the target market, including advertising, sales promotion, public relations, and personal selling.
Attendance
The act of being present at a location or event.
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