Adhering to Utilitarian Ethics in Making a Business Decision Is

question 43

Multiple Choice

Adhering to utilitarian ethics in making a business decision is likely to result in an action that is considered morally correct if it produces the greatest good for

• A)the business decision maker.
• B)the business.
• C)the fewest people.
• D)the most people.

Differentiate between internal and external influences on consumer behavior.

Understand the concept of primary, secondary, and tertiary data within marketing research.

Comprehend the role of marketing research in product development and future planning.

Grasp the concept of qualitative and quantitative data and its analysis in marketing research.

---

Definitions:

Informational Influence

The effect of others' actions or opinions on one's own beliefs or behaviors due to the desire to be correct in situations where the correct action or belief is uncertain.

Social Priming

The effect whereby exposure to a stimulus influences response to a later stimulus, often related to social behaviors and perceptions.

Honk Their Horns

A common way drivers communicate urgency, prompt attention, or express frustration using their vehicle's horn.

Stalled Car

A situation where a vehicle ceases to move or operate due to mechanical failure or another issue.