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Explain why Skinner emphasized overt behavior and avoided developing a theory of personality.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including products, customers, and competitors, to inform business decisions.
Uncertainty
The lack of certainty or predictability in situations, often leading to ambiguity and requiring risk management.
Panel Data
Data collected from the same individuals, households, or entities over several time periods, allowing for more complex analyses.
Secondary Data
Secondary data refers to information that was collected by another party for a purpose other than the current research need.
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