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Virtual Focus Groups
Online discussions conducted with a selected group of participants to gather feedback, opinions, or ideas about a product, service, or concept before its launch.
Social Media
Online media where users submit comments, photos, and videos—often accompanied by a feedback process to identify “popular” topics.
Usual Focus Groups
Typical gatherings of people who are interviewed about their opinions towards a product, service, concept, or idea.
Representative Group
A collection of individuals selected to reflect the characteristics of a larger population.
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