Apps Inc Promises to Give Stock Options to Belden, a Creative

question 41

Multiple Choice

Apps Inc. promises to give stock options to Belden, a creative coder, for processes he has already designed. This promise is

• A)enforceable because it is a new contract.
• B)enforceable because it is an illusory promise.
• C)enforceable because it is supported by past consideration.
• D)unenforceable.

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Definitions:

Generic Branding

Products marketed without a branded name, typically featuring basic packaging and lower prices, aiming at cost-conscious consumers.

Mixed Branding

A strategy where a company markets products under various brand names, each with a distinct image and demographic appeal.

Product Line Extensions

Introducing additional items in the same product category under the same brand name, often to target a new segment.

MultiBranding

A marketing strategy where a company markets multiple brands in the same product category or sector.