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Erin uses e-money consisting of funds stored on microchips in her laptop, phone, and tablet to pay bills. This effectively replaces physical cash with virtual cash in the form of
Targeting Customers
The strategic process of identifying and reaching out to specific groups of consumers who are deemed most likely to purchase a company's products or services.
Specifying a Research Plan
The process of outlining the objectives, methodologies, and resources required for conducting a market research project to gather relevant data.
Descriptive Research
A research method that involves observing and describing the behavior of a subject without influencing it in any way.
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