Digital Wizards Inc

question 9

Multiple Choice

Digital Wizards Inc., a franchisor of computer technicians, wishes to standardize the pricing practices of its franchisees because they have engaged in price-cutting to increase their respective shares of the market. The most prudent action might be for Digital Wizards to

• A)mandate the prices at which its franchisees sell their services.
• B)suggest the prices at which its franchisees sell their services.
• C)require its franchisees to pay a premium based on their market share.
• D)threaten its franchisees with a suit for material breach of contract.

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