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According to Cattell,the study of source traits is important because
Customer Base
The group of consumers who repeatedly purchase the goods or services of a business, representing the company's market.
Environmentally Friendly Packaging
Packaging materials and methods that are designed to minimize environmental impact, often through reduced waste, recycled materials, and increased sustainability.
Biodegradable Materials
Substances that can decompose or break down naturally by microbial action, often used to reduce environmental impact.
Marketers
Professionals or organizations involved in promoting, selling, and distributing a product or service to consumers, including market research and advertising.
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