The Needs Associated with Metamotivation Are Called

question 62

Multiple Choice

The needs associated with metamotivation are called

• A) meta-needs, or M-needs.
• B) deficiency needs, or D-needs.
• C) growth needs, or G-needs.
• D) being needs, or B-needs.

Distinguish between types of needs (functional, psychological) and their role in consumer behavior.

Explain the role of external influences (social, reference groups) on consumer attitudes and behaviors.

Understand the concept of Maslow's hierarchy of needs and its relevance to marketing.

Recognize the importance of customer satisfaction and word-of-mouth in marketing strategy.

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Definitions:

Secretin

A hormone secreted by the small intestine that stimulates the pancreas to release bicarbonate, neutralizing stomach acid.

Disaccharidases

Enzymes located in the small intestine that catalyze the breakdown of disaccharides into monosaccharides, facilitating absorption.

Small Intestine

A part of the digestive system where most of the digestion and absorption of nutrients takes place, extending from the stomach to the large intestine.

Secretin

A hormone produced by the small intestine that stimulates the pancreas to release bicarbonate-rich fluid, aiding digestion.