In Response to the Growth in Native Advertising, the Federal

question 9

Multiple Choice

In response to the growth in native advertising, the Federal Trade Commission has issued guidelines for those who use the ads. The focus of the guidelines is whether consumers are able to

• A)differentiate advertising from other content.
• B)block traditional online ads.
• C)access the ads on small screens, such as those on phones.
• D)click a widget to be taken to a different site.

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Definitions:

Unexpected Event

An occurrence or situation that was not foreseen or anticipated and may significantly impact contracts or legal obligations.

Substantially Impaired

A term used to describe a significant reduction in the ability or function of something or someone.

Novation

The act of replacing an existing contract with a new one, where a different party assumes the rights and obligations of the original party.

Accord

An agreement in contract law where one party agrees to accept something different (often less) than what was initially agreed upon as satisfactory performance.