Examlex
Elements in the same group have
Kotler and Armstrong
Refer to authors Philip Kotler and Gary Armstrong, known for their contributions to marketing principles and textbooks.
Collecting Data
The process of gathering information from various sources for analysis in order to make informed decisions or understand trends.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including about the potential customers and competitors.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally categorized into product, price, place, and promotion.
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