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Case 4-2
Arnold takes his networking trainer Ron's help to learn about the array of new communications technologies that are being used today. Ron provides various instances and examples that can help Arnold identify different communication protocols and standards.
Ron tells Arnold that many mobile WiMAX services have moved to cellular standards such as _____, which is the primary standard for 4G networks today.
Immediate Marketing Environment
This refers to the factors directly influencing a company's capability to serve its customers, including suppliers, intermediaries, customers, competition, and the public.
Macroenvironment
The external and uncontrollable factors that influence an organization's decision-making, and affect its performance and strategies, such as economic, demographic, political/legal, social/cultural, technological, and environmental forces.
Fewer Components
A streamlined approach to product design or manufacturing that minimizes the number of parts used.
Generational Cohorts
Groups of people born in the same period who share similar cultural experiences, attitudes, and values.
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