Case 5-1 The World of the Internet Can Be Overwhelming. It Takes

question 64

Multiple Choice

Case 5-1
The world of the Internet can be overwhelming. It takes time to understand the community and its players. For each of the following questions, look at the organizations, businesses, or individuals listed, and then determine what they represent as a whole.
ICANN (Internet Corporation for Assigned Names and Numbers) and the World Wide Web Consortium (W3C) are _____.

• A)Internet service providers
• B)key Internet organizations
• C)matrix organizations
• D)Internet content providers

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Definitions:

Website

A collection of web pages and related content that is identified by a common domain name and published on at least one web server.

Mobile Marketing

The marketing activities conducted through mobile devices, such as smartphones and tablets, to reach consumers in a timely, personalized, and interactive manner.

Smartphone App

A mobile application developed specifically for use on smartphones and tablets, catering to various needs such as communication, entertainment, and productivity.

Direct Marketing

A form of advertising in which companies communicate directly with customers through a variety of media including mail, email, telephone, and texting.