The Accompanying Figure Shows an Example of How to Cite

question 52

Multiple Choice

The accompanying figure shows an example of how to cite an online article using different style formats. Box 1 constitutes the _____ style format.

• A)MLA
• B)APA
• C)URL
• D)http

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Definitions:

Brand Scorecard

A strategic management tool used to monitor, measure, and manage a brand's performance against predetermined goals or benchmarks.

Brand Coolness

The perception of a brand being trendy, favorable, and appealing to its target demographic, often associated with cultural relevance.

Brand Relevance

Describes the degree to which a brand or product meets the needs and desires of its targeted consumers, influencing their purchase decisions.

Signalling Value

The information that a product, service, or action conveys to others, often used in marketing to indicate quality, status, or other desirable attributes.