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Case 5-3
There are many different types of online communication and online writing-each with their own special purpose. Knowing what category of information one is trying to find on the Web will help him or her make more efficient and effective use of time. In each of the following questions, give the answer that best describes the item listed in the question.
A free online encyclopedia updated by thousands of active contributors and visited by individuals around the world is _____.
Acquiescent Response
A tendency to agree with or accept something passively, rather than expressing one's own opinion or dissent.
Elaboration-Likelihood Model
A theory suggesting two primary pathways (central and peripheral) that influence the ability of a message to persuade.
Central Route
In persuasion theory, a cognitive route of information processing that involves deliberate analysis of the attributes and content of the message.
Peripheral Route
An approach to persuasion that influences people by incidental cues, such as a speaker's attractiveness or non-central message features, differing in focus from the central route.
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