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Case 10-1 Janice, a content writer, uses Microsoft Word 2016 to create articles. She enters the text, edits it, and changes the appearance of the document using the same application.
Janice enters "november" in the document and notices that Word changes its casing to "November" as soon as she presses the Spacebar. She also observes that Word displays ™ when she types (tm) . These changes exemplify the _____ feature of Microsoft Word.
Brand
A distinct symbol, name, design, or a combination of these, that identifies the products or services of a company and differentiates them from rivals.
Patent
A legal document granted by the government to an inventor, giving them the exclusive right to make, use, and sell an invention for a certain number of years.
Trademark
A recognizable sign, design, or expression which identifies products or services of a particular source from those of others, typically secured through legal registration.
Slogan
A Slogan is a short and striking or memorable phrase used in advertising and for representing a company or product.
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