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Nontraditional Media
Media platforms or formats that deviate from conventional or mainstream methods of broadcasting, publishing, or advertising.
Agenda Setting
Agenda Setting refers to the ability of the media to influence the importance placed on the topics of the public agenda. Through its selection of coverage, the media can shape what people consider to be important issues.
Regional Newspaper
A newspaper that focuses on covering news, events, and topics relevant to a specific geographic region or community.
Agenda Setting
The process by which the media prioritize news stories and, in effect, determine the importance placed on these stories by the public.
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