​ Andrea, an Event Manager, Is Drafting a List of Guests

question 24

Multiple Choice

​ Andrea, an event manager, is drafting a list of guests to invite for an event. In an Access database, she has the addresses of all the guests but not their names, which are needed for the guest list. To make sure the guests without names are included in the mail merge, Andrea should use the:

• A)Insert Address Block Field button and choose to replace the first field.
• B)invalid recipient dropdown menu in the Greeting Line dialog box
• C)Create from File button to create a custom field for recipients
• D)Insert Merge Field button to insert a field in the document

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Definitions:

Consumer Markets

Markets comprised of individuals and households that purchase goods and services for personal use.

Future Profit

The expected earnings or economic benefits that a company or investment will generate in future periods.

ROI

Return on Investment measures the gain or loss generated on an investment relative to the amount of money invested.

Segmentation Approach

A marketing strategy that divides a broad target market into subsets of consumers who have common needs, interests, and priorities.