Examlex
Most of the carbon monoxide found in the atmosphere does not come from natural sources.
Posttesting
The evaluation of an IMC campaign’s impact after it has been implemented.
Coupon Redemption Rate
The percentage of issued coupons that are used by consumers to make a purchase, indicating the effectiveness of coupon campaigns.
Sales Promotion
Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through incentives.
Flighting
An advertising strategy where ads are run for set periods of time, followed by periods with no ads, to optimize budgets and impact.
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