Distinguish Between Contiguity and Contingency

question 101

Essay

Distinguish between contiguity and contingency. Name and define two types of contiguity.

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Definitions:

Transaction Marketing

A traditional marketing strategy that focuses on single, short-term sales transactions rather than building long-term relationships with customers.

Relationship Marketing

A strategy aimed at building long-term relationships with customers rather than focusing solely on individual transactions, emphasizing customer loyalty and engagement.

Quality Marketing

Strategies and efforts focused on creating and promoting high-quality products or services to meet customer expectations.

Sales Investment Factor

The ratio or consideration of the cost invested in the sales process to the revenue generated, used to evaluate the effectiveness of sales strategies.