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In an experiment, a click is paired with a shock that can support a maximum associative value of 15 units. Once the click picks up 15 units of associative value, it is transformed into a compound stimulus by pairing with a scent. Following these pairings, the scent will likely have _____ units of associative value, which is a demonstration of _____.
Deception
The act of misleading or tricking someone into believing something that is not true, often for personal gain.
Franchisor
A business entity that grants another party the right to operate a business using its trademark, products, and business model.
Prospective Franchisee
An individual or entity considering the acquisition of a franchise license to operate a franchised business.
Reasonable Basis
Reasonable basis is a standard in law and finance that suggests a belief or action is supportable based on the facts and evidence available at the time, implying due diligence was exercised.
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