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For punishment to be maximally effective, it should be:
Relationship Era
A period in marketing where the focus shifts towards building long-term relationships with customers rather than on individual transactions.
Marketing Era
signifies a time in business thought where the focus shifted towards satisfying customer needs and wants, leading to the development of market-oriented strategies.
Production Era
A historical period characterized by a focus on manufacturing efficiency, where businesses prioritized production over marketing.
Form Utility
The value added to goods through a change in form, making them more desirable to consumers.
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