According to the _________ Principle, If Joan Likes to Watch

question 63

Short Answer

According to the _________ principle, if Joan likes to watch television and hates to study, then studying can serve as a(n) _________ for watching television.

Distinguish between the organizational patterns for persuasive messages.

Understand the role of intrinsic and extrinsic benefits in persuasive communication.

Grasp the different persuasive techniques used in sales and marketing.

Understand the general principles of crafting persuasive business and sales messages.

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Definitions:

Stimulus Generalization

The psychological phenomenon whereby a response to a specific stimulus becomes associated with other stimuli, leading to a similar response.

Variable-Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed.

Fixed-Ratio

A type of schedule in behavior reinforcement where a response is reinforced only after a specified number of responses.

Variable Ratio

A reinforcement schedule where a response is reinforced after an unpredictable number of responses, making it very effective in maintaining behavior.