The Matching Law Predicts That 57% of Responses Should Be

question 69

Multiple Choice

The matching law predicts that 57% of responses should be emitted on the VI 15-sec alternative and 43% on the VI 20-sec alternative. A pigeon actually emits 70% of responses on the VI 15-sec alternative and 30% on the VI 20-sec alternative. This is an example of:

• A) COD.
• B) undermatching.
• C) overmatching.
• D) optimization.

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Definitions:

Absorption Costing

A costing technique that encompasses both direct and indirect expenses associated with the production in the product's cost.

Contribution Margin

The amount by which sales revenue exceeds variable costs of a product, indicating how much revenue contributes toward covering fixed costs and generating profit.

Production Efforts

The exertion of labor and use of resources by a company towards the manufacturing of goods.

EBITDA

Earnings Before Interest, Taxes, Depreciation, and Amortization, a measure of a company's operating performance.