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As Jason walks down the street, a large raven starts squawking at him and flapping its wings. Jason thinks to himself, "That bird hates me!" This scenario best illustrates the concept of _____.
Consumer Perceptions
The understanding or viewpoint of customers regarding products, services, or brands based on their experiences and information.
Product Repositioning
The strategic process of changing the market's perception of a product or brand, often targeting a new audience or modifying its offering.
Market-product Grid
A matrix used to help businesses determine which products to offer in which markets.
Competitive Advantage
The attributes or conditions that enable a company to produce goods or services better or more cheaply than its competitors, thus providing greater value to customers.
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