Intermediate Sanctions Fall Along a Continuum Ranging from the Least

question 3

True/False

Intermediate sanctions fall along a continuum ranging from the least intrusive (fines and community service)to the most intrusive (house arrest, electronic monitoring).

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Definitions:

Continuous Schedule

A media scheduling strategy that spreads advertising evenly across the entire planning period, without interruption.

Seasonal Factors

Elements that cause fluctuations in business or market activity at certain times of the year.

Transit Advertising

A form of advertising that is placed in or on modes of public transportation or in public transportation areas.

Mobile Signage

Signage designed to be moved or displayed on mobile units, often seen on vehicles for advertising purposes.