James Byrne (2008) Classifies Devices Such as Pepper Spray as "Good

question 73

True/False

James Byrne (2008) classifies devices such as pepper spray as "good technology" and contrasts that with the development of tasers, which he classifies as "bad technology."

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Definitions:

Test Marketing

Introduces a new product or service to a limited geographic area (usually a few cities) prior to a national launch.

Modify Existing Products

The process of making alterations or improvements to current products to meet new requirements or take advantage of new market opportunities.

New-to-the-world Products

Innovations that create an entirely new market by being the first of their kind.

Late Majority

The last group of buyers to enter a new product market; when they do, the product has achieved its full market potential.