Examlex
Which of the following statements is true?
Collective Identity
The shared identity of a group, which can bind members together and distinguish them from others.
Consumer Tribes
Groups of people who share similar interests, values, or lifestyles, significantly influencing each other's consumer behavior and brand preferences.
Subcultures of Consumption
Groups of people who share distinctive preferences, consumption habits, and lifestyles, often revolving around specific brands, products, or activities.
Brand's Myth
is the set of stories or beliefs associated with a brand that shapes its identity and emotional appeal to consumers.
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