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Discuss the Use of Negative Ads in Campaigns Today

question 7

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Discuss the use of negative ads in campaigns today. Do they work? Why or why not?


Definitions:

Trichromatic Theory

A theory of color vision that proposes three types of color receptor cells in the eye, each sensitive to red, blue, or green.

Opponent-Process Theory

A psychological and neurological model that explains how the perception of colors is controlled by the operation of opposing neural systems.

Frequency Theory

A theory in auditory perception that suggests the rate of nerve impulses traveling up the auditory nerve matches the frequency of a tone, enabling us to detect its pitch.

Afterimage

The lingering visual impression made by a stimulus that has been removed.

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