When Individuals Use Culturally Approved Means to Attain Social Goals

question 93

Multiple Choice

When individuals use culturally approved means to attain social goals, this is known as:

• A) conformity.
• B) innovation.
• C) ritualism.
• D) rebellion.

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Definitions:

Mental Step

A stage in cognitive processing or decision-making, often used to describe phases in the buying process of consumers.

Customer Benefit Plan

A strategic outline that identifies and communicates the advantages or value a customer will gain from a product or service.

Value Analysis

A methodical approach to examining the function of goods or services to minimize cost without compromising on quality or performance.

Trial Close

A soft questioning technique used by salespeople during the sales process to gauge a prospect's readiness to buy.