Examlex
Where will Latino/s most likely go first when experiencing problems?
Adopter
An individual or entity that starts using a new product, technology, or idea.
Concept Test
A research technique used to evaluate consumer response to a product idea before it is marketed, by presenting the concept in a detailed, simulated market scenario.
Marketing Professionals
Individuals who specialize in the study, design, and management of marketing processes and strategies.
Potential Product
A concept in marketing that refers to all the possible enhancements and improvements that a product might undergo to meet future needs or untapped market segments.
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