Examlex
Communication is defined as "the transmission of information and meaning from one individual or group to another." The crucial element of this definition is
Selective Comprehension
The process by which consumers interpret information in a way that aligns with their existing beliefs and attitudes, often leading to distorted perceptions.
Selective Exposure
The process by which individuals preferentially seek out and pay attention to information that conforms to their existing beliefs and values, while avoiding contradictory information.
Subliminal Perception
The processing of information by the brain below the level of conscious awareness.
Selective Comprehension
The process by which individuals interpret information based on their existing beliefs, attitudes, or desires, often leading to misunderstanding or distortion of messages.
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