Travis Must Determine the Appropriate Channel for an Important Business

question 71

Multiple Choice

Travis must determine the appropriate channel for an important business message. In this context channel refers to the

• A)individuals who will receive the message.
• B)degree of formality required.
• C)medium through which the message is sent.
• D)tone and approach needed to accomplish his purpose.

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Definitions:

Discounting Approach

A financial strategy that determines the present value of future cash flows by applying a discount rate.

Discount Rate

It’s the interest rate used in the process of discounted cash flow analysis to evaluate the present value of anticipated future cash flows.

Required Return

The basic annual percent yield needed to appeal to individuals or businesses for investment in a specific project or security.

Cash Flows

The gross flow of cash and assets equivalent to cash moving into and away from a business operation.