When Selecting a Communication Channel, You Should Follow Two Tips

question 50

Multiple Choice

When selecting a communication channel, you should follow two tips: use richer media for persuasive or personal messages and

• A)use the richest media available.
• B)select the cheapest channel to reduce costs.
• C)never use digital media such as instant or text messaging on the job.
• D)consider what media is the easiest for you to use.

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Definitions:

Dependent Variable

In an experiment, the variable that is being tested and measured, expected to change as a result of manipulations to the independent variable.

Personal Care Items

Products intended for personal hygiene and grooming, such as toothpaste, shampoo, and deodorant.

Primary Research

The collection of new data through direct investigation, such as surveys, interviews, or experiments, tailored to a specific research question.

Netnography

A qualitative research method that analyses the behavior of individuals on the Internet, using online observations and interactions as primary data.