Which Formal Research Source Is Best to Obtain Firsthand Information

question 81

Multiple Choice

Which formal research source is best to obtain firsthand information?

• A)Internet websites and articles
• B)Reference books
• C)Electronic databases
• D)Interviews

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Definitions:

Marketing Efforts

Activities and strategies employed by companies to promote and sell their products or services to target customers.

Patronage

The support or regular business given to a store, restaurant, or public establishment by customers.

Light Users

Consumers who use a product or service infrequently and in lower quantities compared to heavy users, often targeted differently in marketing strategies.