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Quality Building Materials Inc. has developed a new whole-house weather blanket and needs to determine the price point at which builders would switch to this new product. The best research method for this is a(n)
Hostility
An emotion or behavior characterized by anger, unfriendliness, or opposition towards others.
Defense Mechanism
Unconscious tactics employed to shield oneself from the distress caused by undesirable thoughts or emotions.
Projection
A defense mechanism where an individual attributes their own unacceptable thoughts, feelings, or motives to another person.
Dishonest
Pertains to the act of being untruthful or misleading in one's interactions or statements.
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