In Denial Messages You Must Establish the Proper Tone and Use

question 14

True/False

In denial messages you must establish the proper tone and use you statements such as You would have known that cash refunds are not available if you had read the receipt.

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Definitions:

Deceptive Advertising

Marketing practices that mislead or misinform consumers about the nature, qualities, or benefits of a product or service.

Reasonable Consumer

An average person who is considered when evaluating the advertising and selling of products, to determine if the information presented is misleading.

Advertising Claim

refers to statements made by a business in advertising material about the quality, efficacy, or benefits of their products or services.

Online Disclosure

The act of making information or details available to the public via the internet.