You Can Effectively Build Interest in a Sales Message by

question 5

Multiple Choice

You can effectively build interest in a sales message by

• A)including your credentials.
• B)motivating action in the closing.
• C)emphasizing central selling points identified in the prewriting analysis.
• D)suggesting the reader lacks good judgment if he or she doesn't buy today.

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Definitions:

Micromanagement

A management style where a manager closely observes or controls the work of subordinates or employees.

Theory Y

A management concept that assumes employees are self-motivated, enjoy work, and will seek and accept responsibility and self-direction.

Empower

To give someone the authority or power to do something or to make someone stronger and more confident, especially in controlling their life and claiming their rights.

Theory X

A theory of management that assumes employees are inherently lazy and require strict supervision and control to be productive.