Use an Emotional Appeal When the

question 98

Multiple Choice

Use an emotional appeal when the

• A)product is expensive; long-lasting; or important to health, security, and financial success.
• B)product is inexpensive, short-lived, or nonessential.
• C)reader is comparing similar products from other companies.
• D)reader has a college education.

Understand the economic considerations in vertical and horizontal integration decisions within firms.

Understand the basic forms of business organization, including sole proprietorship, partnership, and corporations.

Recognize the role and responsibilities of a managing partner in a law firm.

Identify the tasks and functions of paralegals within different business forms, especially in sole proprietorships.

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Definitions:

Projection

Assigning to others those traits that people fear they possess themselves.

Self-Handicapping

Placing obstacles in the way of one's own success to protect self-esteem from a possible future failure.

Self-Handicapping

A cognitive strategy where an individual sets up excuses or obstacles before a performance to have external factors to blame in case of failure.

Possible Selves

Images of what the self might become in the future.